As the next generation in gun safety emerges, VaraSafety is a proven leader. The video needed to portray your average family living day-to-day in their average town while feeling safe because their firearms are safely secured.


VaraSafety Promotional Video

Project: VaraSafety Commercial

Background: In an age where marketing anything gun-related can be seen taboo, we effectively created an awareness-driven promotional video that expertly describes how VaraSafety is keeping people safe with cutting-edge technology. Finding actors that were relateable was important because it set the tone for the video. They look like an average family. The location was meticulously scouted, as well, to give an every-town feel.

Directed by Mitchell Lazar
Produced by Daniel Sorochkin
Agency Melty Cone