Content created for social media platforms can be tricky because each network works differently with each visual medium. Clubtails was looking to create visual content for social media to introduce and promote their brand. The catch: everything needed to look like user generated video and photos.
Social Media Content
Project: Clubtails - user generated content that’s shot professionally.
Background: We were asked to create content that looked and felt like user generated content. Our tasks included location scouting that seemed natural, casting models that had a true Instagram vibe, and creating moments that looked fun and natural in order to promote the Clubtails brand. We staged scenes that felt like something you'd see on Instagram and shot photographs and video to make you feel like the models were having a great time.
Directed by Daniel Sorochkin
Cinematographer: Cody Powers